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Product and Service Management

Know the Work that is Involved in Getting a Product Onto the Shelf and a Service Ready for Effective Delivery


Course Description

Product and service management is the process of designing, creating, and maintaining a product or service through all stages of its lifecycle. It involves a wide range of operations, marketing, and sales related activities.
These activities encompass the entire range of product life cycle – from the conception of a new product or service idea, to its design and launch, and later through its growth, maturity, and decline stages.
After completing this course, you will be able to:
  • match phases of the product life cycle to actions that should be taken at each phase,
  • sequence the stages of the new product development process,
  • match current best practices in new product development with their description, and
  • and match strategies used to manage existing and mature products and services with examples of the ways they are used.
Operations aspects of product management are vital to the success of new and existing products and services. Every organization conducts product management activities, whether knowingly or unknowingly, that integrate operations, marketing, and sales functions to deliver desired products and services to customers.
This course provides a broad overview of the product and service management functions from an operations management perspective. More specifically, it walks you through the phases of product life-cycle and stages of new product development. This course also introduces some examples of strategies for managing existing and mature products and services.
The target of this course is anyone working in operations management or another functional area, who is looking to gain a working understanding of the operations functions in a service or manufacturing organization.
You will have 2 hours of video lessons, and written documents, quizzes, examples and exercises, but also a small course project.
Now, go ahead, and register. Or, if you want, try a few minutes of course preview and decide after. See you inside the course!

What are the requirements?

  • This course provides a broad overview of the product and service management functions from an operations management perspective. No special pre-requiestes apply.

What am I going to get from this course?

  • Over 16 lectures and 1.5 hours of content!
  • understand phases of the product life cycle to actions that should be taken at each phase
  • sequence the stages of the new product development process
  • match current best practices in new product development with their description
  • apply strategies used to manage existing and mature products and services with examples of the ways they are used

What is the target audience?

  • Anyone working in operations management or another functional area, who is looking to gain a working understanding of the operations functions in a service or manufacturing organization

Curriculum

Section 1: Introduction to Product and Service Management
About the Course 
02:25
Course Overview 
02:16
Course Method 
03:16
Introduction to Product and Service Management
3 questions
Section 2: The Product Life Cycle
Introduction to the Product Life Cycle 
07:23
Actions for Product Life Cycle Stages 
09:56
Stages of the Product Life Cycle 
Text
The Product Life Cycle
2 questions
Section 3: Developing New Products and Services
Introduction to New Product Development 
05:32
The New Product Development Process 
07:27
Best practices in New Product Development Process 
10:55
Preparing a Business Case 
Text
Developing New Products and Services
3 questions
Section 4: Managing Existing and Mature Products and Services
Maintenance Strategy 
08:48
Revitalization Strategy 
05:09
Rationalization Strategy 
08:16
Strategic Approaches 
Text
Managing Existing and Mature Products and Services
3 questions
Section 5: Product and Service Management
Course Project (Optional) 
Text
Effective Product and Service Management 
01:27
Product and Service Management
2 questions